Multi-channel marketing is the act of reaching out to potential customers through various platforms. These platforms can include print ads, physical stores, websites, events, packaging, and even recommendations from others. In essence, multi-channel marketing is about giving consumers choices. Companies that use this strategy aim to make it easy for customers to buy their products or services in the way that suits them best.
BroadBase Media offers its clients the advantage of marketing through various channels (online, offline, telemarketing, print) based on performance.
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