Apricot is a well-known brand that offers feminine and playful designs, while also prioritizing sustainability and affordability. Their clothing range includes a variety of items such as dresses, tops, skirts, trousers, and outerwear. Apricot's designs are known for their contemporary and feminine style, featuring floral prints, pastel colors, and playful patterns. They have both an online store and physical stores located across the UK, making their fashion accessible to a wide audience. Apricot has also partnered with popular retailers