I.C.E. (In Case of Emergency) was an idea originally conceived by Bob Brotchie, a Paramedic in Britain. His idea was to have everyone add a contact in their cell phone named I.C.E. This contact would be the name and telephone number of the person they would like contacted in the event of an emergency. This idea has gained momentum on both sides of the Atlantic. Many people today have an I.C.E. contact in their cell phone.The I.C.E. tag is ideal when used alongside I.C.E. in your phone. The I.C.E. mission is to notify, identify and establish medical history. All of this is achieved in direct communication with the I.C.E. contact.By having I.C.E. in your phone as well as an I.C.E. Tag, you are doubling the probability of responders seeing it and your loved ones being notified promptly.
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