In 2010, three students wanted a lot of things. They wanted to make shopping easier for their college peers. They wanted hip, unique clothes and gadgets every day of the week. And they wanted it on a Ramen-sized budget. They founded Kembrel, named after their favorite dean of happiness at Wharton. Dr. Kembrel (Jones) was all about the local community experience, and Kembrel (dot com) wanted to bring that same excitement and energy to fashion-conscious college students. We showcased unique merchandise to students nationwide, both through daily finds and travelling pop-up campus shops.
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