O&CO in 1996; sixteen years of visiting orchards and meeting with producers throughout Provence and the Mediterranean basin, forging a new image of the olive tree, rooted in tradition but firmly anchored in the modern world. These meetings were not only an opportunity to form friendships, but also the start of a journey of discovery of the incredible diversity of terroirs and flavors. The idea grew that, like grapes and wine, the olive tree deserved to have its exceptional vintages recognized. A completely innovative concept was born, and with it, the conviction that places were needed where this unsuspected source of flavors and aromas, hidden within the humble olive, could be shared.
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