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Increasing Online Sales through Global eCommerce Global eCommerce is a powerful tool for businesses to expand their online sales. By leveraging the international reach of the internet, businesses can tap into new markets and reach a wider customer base. Here are some strategies to help you sell more online through global eCommerce: 1. Localization: To successfully sell to international customers, it is crucial to adapt your website and marketing materials to their local language and culture. This includes translating your product descriptions, website content, and customer support materials.