In the early days of the internet, it was easy to set up an ecommerce site. People didn't realize the potential hazards of sending data on an unsecured connection; customers didn't know that SSL existed, and they certainly didn't demand it. But now, an SSL certificate is mandatory for any ecommerce site, or for anyone else that asks customers to submit any kind of personal information. It's even a smart option for companies that don't ask for personal information from visitors. Major internet players like Google are starting to require an SSL cert in order to pass along certain information about what searchers are looking for - they're requiring a higher level of security in order to pass along that important data. This trend seems likely to continue, making SSL certs vital to virtually any website
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